on THE 16th of june
WE SPEAK SUBSCRIPTION
Do You?
WHY DO WE SPEAK ABOUT THIS?
We believe that subscription businesses and marketeers deserve their own event. A forum for like-minded people who are struggling with the same issues day in and day out. The subscription field is evolving all the time and, therefore, it's essential to hear what is happening in the market, in the UK and elsewhere.
So here you go! A forum like no other. We Speak Subscription is a free networking event for all subscription businesses. Whether you run a SaaS business or D2C webshop with subscription - we would love to see you in June! Our event will consist of talks around churn and fatigue management, community building, success cases and much more!
WHO ARE WE TO SPEAK?
Brandcrafty is the leading subscription marketing agency in the Nordics. We live and breathe subscriptions every day. Our team has extensive experience in building and growing subscription businesses. Frankly, scaling subscription businesses is our favourite topic. Having said that, we are happy to announce that we will not be speaking alone! The UK's leading D2C pet wellness business, Bella & Duke will be sharing their inspiring growth story with us on our first ever event.
ANNA-RIITTA VUORENMAA
Founder & CEO, Brandcrafty
Anna-Riitta’s background is in media, digital marketing and entrepreneurship. Together with her team she has built and launched subscription businesses to several international markets and helped them grow. Today Anna-Riitta is a co-founder and CEO of Brandcrafty, an innovation agency focusing on growing and developing subscription businesses for its clients.
CATRIONA CARDIE
Chief Experience and Brand Officer, Bella & Duke
Catriona's newly founded role recognises the future direction and next critical stage of growth for Bella & Duke, the UK’s leading direct to consumer subscription pet wellness business. She has a specific remit to drive the evolution of brand strategy and a customer intimate philosophy.
Catriona is especially passionate about the commercial impact of customer driven brand enlivenment and brand response marketing.
IIRA JÄNTTI
Founder & Creative Director, Brandcrafty
For the past 10 years Iira has worked in several marketing positions for B2B companies. Almost five years ago she found herself founding a company and helping the first D2C subscription business and has loved it ever since. In her daily work she helps companies to concept their business ideas into lovable products, build communities around those products and innovate new services. Throw an idea at Iira and she'll throw 3 ideas back at you - and most importantly, knows how to execute on them.
16/06/2022 Schedule
9:30 AM
REGISTRATION
Hello's and all that jazz! We also provide you with a cup of coffee or tea to keep you warm and happy.
10:00 AM
FOCUS ON USER EXPERIENCE
Focus on user experience - why details can either make or break your subscription business. Speaker: Iira Jäntti / Founder & Creative Director at Brandcrafty Oy
10:45 AM
KEYNOTE: BELLA AND DUKE
How to grow your subscription business from 0 to millions - case study: Bella & Duke. Bella and Duke sharing their growth journey from home kitchen to a leading raw food brand for dogs in the UK. Speaker: Catriona Cardie, Chief Experience and Brand Officer, Bella & Duke
11:15 AM
MARKETING SUBSCRIPTION BUSINESS
Marketing a subscription business - what to do and what to measure. Speaker: Anna-Riitta Vuorenmaa / Founder & CEO at Brandcrafty Oy
11:45 AM
PANEL DISCUSSION & Q&A
We really speak subscription - hope you do too! Shout us a question and we'll discuss this together.
12:15 PM
LUNCH & NETWORKING
Stick around to have lunch with us, network with your fellow subscription doers and enjoy a cup of coffee at the lovely Mary Ward House garden.
VENUE: MARY WARD HOUSE
Address: MARY WARD HOUSE, 7 TAVISTOCK PLACE, LONDON
